The Easy Way

There is always an easy way to do things, to increase sales, to raise awareness, to make yourself known, but it isn't always the best way to do things.
I ran across this AP article talking about a boycott they had on Paris Hilton news (if that's what you call the stuff that she does). They could have easily put out the same crap and made quick sales of articles to media outlets looking for the easy way. But they chose not too. It's an interesting little read.
My takeaway: What do you do simply because it's just easy? Is there a better way to do it? JM