Mountain Dew MDX

Just saw a commercial for Mountain Dew MDX pumping their new site. What's cool about it is at the end of the odd commercial there is a random question on items that were in the commercial. Pretty cool concept for them. It's an energy drink, so in theory it should help me stay alert and notice stuff like that. Plus it turns it into a challenge. People love challenges. It would be cool to transition this idea into church marketing somehow. JM