Right now we're working on updating our church website. Before we spend the money, though, we are trying to determine what we want our site to accomplish. My thoughts are that it should simply give basic information about our church, show ways to find out more, and the home page should communicate no more than 3 opportunities for visitors to our site. The overall site should be focused on non-members, especially on the home page, with click-throughs to more member-specific content.
Not everyone shares that same idea, though. I know some people want it to always have 4 main items on the home page, even if they are not current opportunities. I know other people want it to talk about current events, whether or not they are available opportunities. Case in point - I was told to put something up on the student ministry camp trip coming up this week. Registration has been closed for several months, so it is listed as a way to pray for our students. I think that's great, but don't want to see it on the home page.
I just think the home page should be reserved for basic information for visitors, and should be laid out as simply as is feasible. Hopefully, I'll win. JM