Have you seen the new office depot ad campaign? Their new slogan is "lending you a hand" or something like that. The commercial I've seen is two swamped office employees discussing how they could really use a hand. Out of a box pops a hand that takes them to Office Depot so that they can get all of their supplies, become organized and efficient, and discover cold fusion.
I have two issues with this:
1. It is remarkably similar (potentially intellectual property level) to the Staples easy button commercials.
2. Hands coming out of boxes not attached to anything are creepy.
Oh, and after messing around on office depot's site, I can't even find the hand. They still have their old slogan. Horrible marketing. JM