So I love looking at other churches print promotion for upcoming series or events. It helps me get ideas as I critique what other people have done. A church near us does lots of direct mailings.
The two most recent are both 1/2 sheet postcard flyers. The first was an inviation to their Christmas eve service. On the front was a picture of "Santa", but he was bent over and the focus of the picture was on his butt with the caption "No ifs, ands, or butts". On the other side it explained what to expect at their service.
The other card was describing a series they are doing on sex. The front of the card had two sets of feet poking out from under a blanket with the words "pure sex" under it (a not so slight rip-off of the my lame sex life series at Granger Community Church).
Both cards had their slogan/catchphrase "We're a church for anyone, but not for everyone."
Now I know that all marketing is, or at least should be done, with a specific market in mind. But I always wondered how people outside of that market would respond. I just found a little bit of insight into this.
I was looking for something on the middle school hall at our church. This hall is shared by middle school at one hour an senior adults during the second hour. On one of the bulletin boards were both of these postcards taped with a copy of a letter from one of our members to the pastor of the postcard church. The letter basically said "I am so offended." It also said that our member would be praying that the pastor would get right with the Lord and that she would never set foot in their church. It also noted that she had kept the card and looked at it occasionally with disgust, which is pretty funny.
Obviously the cards need to come down and have the reason why explained to our member. But I hope that the pastor of the other church wasn't discouraged by the letter from our member. Marketing and churches are for specific markets. While I don't think we should necessarily try to offend other markets, I think it is important we shoot for our market unapologetically. If we don't, then we're unremarkable, and that's not the kind of Christian that I desire to be. JM